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What is a 30-60-90 day plan?

A 30-60-90-day plan is a document that outlines professional intentions for the first three months of employment. It’s a first impression of the impact you’re going to make at a new company and sets a clear course of action by including specific goals, areas for professional development, and key performance indicators (KPIs). Read more here.

Why create a 30-60-90 plan for a new hire on your team?

No matter how senior, all new hires should be presented with an onboarding plan in order to get to know their team, and for managers to get to know them. Setting initial goals will also provide a growth framework, making certain that an employee’s first 90 days set them up for success. 

What to consider before you get started on the plan?
  • Review your job description to determine the scope of expectations. You’ll be able to find some key information about expectations that you probably haven’t committed to memory yet.
  • Discuss further expectations with your manager.
  • Meet with stakeholders.
  • Ask questions.
  • It’s hard to put a strategy forward by jumping in.Taking the time to discover the details of what your team is doing will help you evaluate current efforts and understand how to move forward. 
What should be included in a 30-60-90 day plan?

At its core, a 30-60-90 day plan is a series of goals to carry out when starting a new job. Utilizing the SMART goal framework will help to define and reach your desired outcomes. 

Learning goals — Necessary for onboarding and getting to understand the ins and outs of the company.
Performance goals — What do you expect of yourself in this new position? What does leadership expect from you?
Personal goals — Things you want to work on that will impact your performance but focus more on personal development. 
How long should a 30-60-90 day plan document be?

Specificity and brevity are two important factors in any onboarding or documentation process. As long as your goals are specific, there’s no need for them to be pages long. In our 30-60-90 day template, you’ll find a framework to guide you through.

30-60-90 day plan example for a new marketing manager

Day 1—30/ Discovery: You shouldn’t establish goals without understanding their impact. Your first month should be dedicated to learning, as well as establishing output and expectations. 

  • Meet with the entire team and go over current projects.
  • Develop a thorough understanding of the current state of the marketing team in order to strategize improvements.
  • Be able to communicate target market and value props in the language our audience would understand.
  • Research what competitors are doing in the space and summarize tactical learnings.

Day 30—60/ Strategy: Time to bring in tactical support. At this point, you’ll probably be eager to dive into the details of your strategy and get to the good stuff of what you were hired for.

  • Develop a process for setting up email nurture campaigns.
  • Draft an editorial framework and messaging for evergreen content.
  • Evaluate current marketing tools stack and propose any missing tooling.
  • Assist a team member to complete project X.

Day 60—90/ Implementation: In the final phase of your 30-60-90 day plan, you’ll focus on taking initiative and solidifying support for ongoing projects. This is where all your work in setting specific goals will pay off, as you launch into the rest of your employment.

  • Provide an updated editorial framework to all internal/external writers and make it transparent to the entire team in order to make messaging consistent across the company.
  • Populate the content calendar for the next 3 months and commission the first 10 pieces.
  • Share the first draft of Social media strategy across key social media platforms for b2b SaaS.
Keen to build momentum towards goals by making them transparent and visible to every team?

With Qatalog goals, you can build the momentum you need with a 30-60-90 day plan by making your goals and progress visible to everyone.

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