Short-term is obviously a relative term, but generally we refer to goals under 1 year, as short-term. The important thing to remember about short-term goals is that they have a reasonable, specific deadline.
Annual/yearly business goals examples
- Grow local market share from XX% to XX%
- Grow unaided brand awareness in the local market by XX%
- Enter the APAC region by launching the product in HK & SG
- Improve employee satisfaction score by X%
Quarterly business goals examples
- Launch product Y
- Localize product X to XX market
- Drive revenue growth by XX%
- Optimize internal tooling & cut down costs
Monthly business goals examples
- Create sales territory plan for APAC region
- Create Product Y launch plan
- Hire a video production agency
- Finalize TV media plan for the TV advertising campaign