Short-term is obviously a relative term, but generally we refer to goals under 1 year, as short-term. The important thing to remember about short-term goals is that they have a reasonable, specific deadline. 

Annual/yearly business goals examples

• Grow local market share from XX% to XX%
• Grow unaided brand awareness in the local market by XX%
• Enter the APAC region by launching the product in HK & SG
• Improve employee satisfaction score by X% 

Quarterly business goals examples

• Launch product Y
• Localize product X to XX market
• Drive revenue growth by XX%
• Optimize internal tooling & cut down costs

Monthly business goals examples

• Create sales territory plan for APAC region
• Create Product Y launch plan
• Hire a video production agency
• Finalize TV media plan for the TV advertising campaign