Question 1

What are company goals?

Accepted Answer

Company goals represent the purpose of a company. Your company’s mission statement should describe the why of your brand, and company goals explain the how. Some popular methodologies for company goal setting include the SMART and OKR frameworks.

Question 2

What are short-term business goals?

Accepted Answer

Short-term is obviously a relative term, but generally we refer to goals under 1 year, as short-term. The important thing to remember about short-term goals is that they have a reasonable, specific deadline. For example: annual goals, quarterly goals, monthly goals.

Question 3

What are mid-term goals?

Accepted Answer

Mid-term goals describe goals that stretch longer than 1 year, but less than 5 years.

Question 4

What are long-term organizational goals?

Accepted Answer

A long-term business goal can span years. Long-term organizational goals are extremely important for your success, because they help get everyone on board. For example: “Become market leader in XX with at least 50% market share by YYYY” or “Increase diversity in the global leadership team by YYYY”.

Question 5

How company milestones are different from company goals?

Accepted Answer

Milestones are proof that you’re working to reach your destination. Especially with long-term organizational goals, breaking years-long commitments into achievable milestones to celebrate will make the journey much easier.

No team left behind

Understanding the ins and outs of company goals will help align teams to a specific purpose.

Related templates

OKR templates

30-60-90 day plan

SMART Goals

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