Bringing SMART goals to your distributed team

Setting goals connects your team to a common purpose. Setting SMART goals ensures clarity. 

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Why SMART goals?

The SMART goal framework was developed to focus your larger objectives and break them into achievable pieces. It shows how a seemingly overwhelming task can be accomplished by laying out all the information you need to accomplish it. 

For teams, SMART goals also provide an opportunity for transparency and unity around company-wide objectives.

How to set SMART goals?

Setting SMART goals begins with the acronym: S — Specific, M — Measurable, A — Achievable, R — Relevant, T — Time-bound.

  • Specific:
 When we set our goals, we need to be specific regarding what we want. The specificity of your goals should include an answer to the following ‘w’ questions: who, what, where, when.
  • Measurable: 
To measure a goal, you have to identify the outcome. Defining your end result in clear terms makes it easy to break down your goal into measurable, completable elements before moving onto the next step. 

  • Attainable: 
A goal needs to be within reach, something realistic. Things to consider here are effort, time, and any costs you may come across.

  • Relevant: 
Why does your goal matter? What is pushing you to achieve this goal at this moment in time?
  • Time-bound: 
Every beginning has an end. Reasonable goals always have a deadline. 

Setting a SMART goal is one thing, promoting accountability and follow-through is another. 

What are some SMART goals examples for marketing?
  • Paid marketing: Generate at least 100 qualified leads per month by implementing a targeted PPC campaign & optimizing landing experience to increase the CVR and maintain the budget.
  • SEO: Increase organic leads by 40% from templates landing pages by moving our top 80 target keywords from top ten to top five in the US Google search in the next 12 months.
  • Content marketing: Grow top of the funnel organic traffic to the website by 50% by increasing weekly publishing candidacy to four articles a week and republishing top-performing pieces of old content in the next six months.
  • Social media marketing: Increase link clicks by 30% MOM by introducing three new content types and testing performance per channel.
  • Email/lifecycle marketing: Improve customer retention by 10% by launching a new sequence of lifecycle emails by the end of the quarter. 
What are some SMART goals examples for sales?
  • Grow our revenue by 10% by the end of the fiscal year by getting 30% of our existing customers onto premium support offering by the end of MM/YY.
  • Land $500k in new business by the end of Q4 2021 by sourcing and contacting 20 enterprise-level prospects each month.
  • Improve customer health and retention by 20%  by the end of the year by launching free consulting service to the existing customers in Q2.
  • Lower customer churn rate by 20% in the next six months by developing nurture emails with marketing and securing monthly send. 
SMART goal template

This easy-to-use SMART goal Google Doc template will help you create, track and accomplish goals that are specific, measurable, achievable, relevant and timely.

Download SMART goal template & worksheets here.

Is there a way to automate goal tracking?

Updating goal progress should be easy. With Qatalog, you can easily publish your goal progress to a centralized work hub, where your activity is logged in real time. Sign up to try Qatalog goals now or find out more about goals capabilities here.

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