Brief your writers on copywriting projects

Ensure copywriters know the goals and resources for completing a writing assignment with this free content brief template

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What is a creative brief in copywriting?

Sometimes called a copy brief, a creative brief is a document outlining the details of copy assets to be created. The goal of the brief is to give clarity to – and set clear expectations for – a writer to enable them to do their best work, reduce the number of revisions, and equip them with any knowledge and resources they might need while writing. Great creative briefs result in more streamlined project management and clear communication between the writer and the initiative’s leader.

Who is this copywriting brief template for and how do you use it?
What should a copy brief include?
What makes a good copy brief?
What is a 'deliverable' for a copywriter?
How to standardize the briefing process in your organization?

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