A leading consumer electronics brand is considering Qatalog to:
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Address the urgent challenge of fragmented market intelligence
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Seamlessly integrate with current data sources without complex setup
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Achieve fast deployment within budget planning timelines
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Demonstrate clear ROI through automated data processing
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Ensure enterprise-level security and permissions
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Enable scalable deployment across business units
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Maintain existing data collection processes
For a global consumer electronics manufacturer, staying ahead of market trends isn't just important—it's essential for survival. With a small but mighty consumer insights team of four analysts serving the entire organization, they needed a smarter way to leverage their valuable market data.
The challenge: valuable insights trapped in data silos
"We're spending more time processing data than thinking about what the numbers mean for us," explains Maria, Consumer Insights & Analytics lead. Her team faces multiple challenges:
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Historical market share data trapped in quarterly PDF reports
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Customer feedback data requiring manual NPS calculations in Excel
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Valuable insights scattered across Nielsen, Statista, and internal platforms
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Limited time to support business stakeholders with timely insights
Like many enterprises, they tried digital transformation before. "We had high ambitions," Maria notes, "but ended up spending more time on integration than analysis." They reverted to simpler processes, but this created new challenges.
The solution: AI-powered intelligence from existing data
Enter Qatalog's RAG as a service. Instead of requiring complex data transformations, Qatalog works with their existing setup, offering:
1. Unified access to all data sources
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Connects to SharePoint, Salesforce, and BI platforms
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Preserves existing security permissions
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No need to change current workflows
2. Automated insight extraction
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Turns static PDFs into searchable intelligence
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Automates NPS calculations from raw feedback
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Enables trend analysis across historical reports
3. Natural language intelligence
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Ask questions in plain English
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Get answers backed by trusted sources
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Share insights across the business
Reasons for choosing Qatalog
✓ No complex IT integration required
✓ Works with existing data formats
✓ Enterprise-grade security
✓ Quick time to value
✓ Scalable across business units
The immediate impact
With Qatalog, the consumer insights team could:
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Reduce time spent on data extraction
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Answer stakeholder questions in seconds vs. hours
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Enable self-serve access to market insights
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Eliminate manual NPS calculations
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Free up analyst time for strategic work
"If this delivers what we hope, it would transform how we work with our data," says Maria. "The ability to just ask questions and get answers from our existing reports would be fantastic."
The future
With Qatalog, the brand can build a foundation for data-driven decision-making that:
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Scale insights access across multiple business units
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Build a centralized market intelligence hub
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Enable data-driven culture across organization
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Expand use cases beyond market research (e.g., competitive intelligence, product insights)
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Create predictive market models using historical data